CASES

Draw inspiration from our partners

Explore cases that showcase how to listen better, use insights to activate and grow your networks and deepen the relationship with your audience.

Question 1

How can you increase user engagement while building a competitive advantage?

Audience engagement goes far beyond just commenting or liking something on social media. When true engagement is achieved, it will serve your organisation as a competitive advantage.

Case study BRUZZ

A local Belgian newsroom that continuously produces content based on audience insights.

Case study KIOSK

An innovative Danish media that specializes in engaging with their audience.

Case study TV2 Lorry

A local newsroom who expanded their audience engagement project.

Question 2

How can you listen when covering current events?

Part of being a successful news organization is the ability to effectively and quickly cover a big story which might occur unexpectedly. The following cases are examples of how this can be done through engaging with your audience.

Case study TV 2 / FYN

The public gets answers. When a new approach to journalism turns out to be a huge success.

Case study DJØF

How a union for academics utilized the curiosity of their members to set up live events.

Question 3

How can you create relevant and original content by listening to your local community’s curiosity?

Inquiries and questions will lead to a better understanding of the world than frustrations and comments. When news organisations value the curiosity of their audience, the result is more engagement and increased loyalty.

Case: Lokalavisen Aarhus

Case study LOKALAVISEN AARHUS

A local newspaper that turned curiosity and questions into awards and appraise.

Case study CURIOUS CITY

An audience question exposes an issue about public health.

Case study HORSENS FOLKEBLAD

A newsroom with tight connections to their local community.

Question 4

How can you cover an election in a meaningful and innovative way?

Which topics should be discussed during an election?

We believe that the voters should decide.

Read more about how three news agencies found hidden topics, discovered new methods and strenghtened their community by giving the voters a voice during an election.

Case study BBC ELECTION

How a constructive approach to journalism led to more than 12 million pageviews.

Case study CITIZENS AGENDA: NEW HAMPSHIRE

The journalistic method of the future: Covering an election the right way.

Case study EMIL IN USA

When a local newsroom decided to hand the mic to their audience.